In 2015, Axi4 Media was commissioned to do the industrial design, manufacturing and integration of several interactive stations. The initiative of the project was to improve the purchasing experience in shopping centers over the Holidays and to make them new and attractive destinations for consumers, thereby generating more in-store traffic and conversions. Crystal-OS has been used by the Valtech agency for broadcasting interactive applications and remote monitoring.
Crystal-OS allowed Valtech to update applications and change interactive campaigns remotely. In addition, Ivanhoé Cambridge has been able to engage its clientele through initiatives adapted to each season. The strategy was a success, in the course of 4 consecutive seasons, Valtech has managed to compiled thousands of customer emails.